SK-II Wonderland

| Retail Experience

| Creative Director

| 2018

  • Creative Direction

    Physical Design

    UX

    Content Design

    CMS Design

To celebrate the launch of their limited edition bottles designed by artist Karahn Sing, we launch the fully immersive retail experience, Wonderland, in the Harajuku district of Tokyo. This two story experience brought a new dimension to the heritage brand by inviting guests to help remix every inch of the store.

Guests took control of the entire space using the mobile device. An AR app not only let guests reinvent each space using Karahn Sing’s palatte, but they could remix the lighting, color and sound as well.