Okta
| Flagship Experience Center
| Creative Director
| 2023
-
Strategy
Creative Direction
Design Direction: Physical & Digital
Content Design
UX Design
As part of a broad initiative to appeal to both B2B and B2C customers, Okta (a Bay Area identity and access management technology company) wanted to launch a public-facing experience space in New York City. At its core would be compelling interactive expressions to drive brand awareness and increase sales of their digital products and services.
Staying true to its commitment to transparency, Okta opted to construct an interactive, public-facing storefront in Manhattan’s Flatiron District on Broadway. Outside, passersby can view and interact with brand content, animations, and their own digital shadows designed to encourage contemplation about identity and security.
Inside, guests become a part of the Okta family. Co-working and hospitality spaces flow seamlessly from one to the next along with digital and physical experiences that give a glimpse inside the Okta products and metrics.
Data driven stories capture guests’ attention and draw them into the Okta brand narrative. The live tracking data from pedestrians on the street was used illustrate broad data points in real time.
Finally guests are invited to dive deep into Okta case studies. Inside, Okta team members walk through case studies that are tailored for each guest.
A custom CMS and docent app allows Okta teams to update and create new experiences in seconds.
